Last weekend Katelyn and I attended IMATS (International Makeup Artist Trade Show for those who aren't sure what it is) in Sydney. This was our first IMATS so I thought I would do a little run down of our experience. It was held at the Sydney Convention Centre in Darling Harbour which was a great location for it, it is so pretty down along the harbour.
We got to IMATS at around 10am on Saturday morning. We were a bit worried there would be stacks of people and massive lines to get in but surprisingly there weren't. At the door we were given a bag to put all of our purchases in which I thought was a great idea. I personally didn't buy too much, I only got two OCC Lip Tars and a crease brush from Crown Brushes. Katelyn on the other hand went a bit more crazy on the purchasing front and bought quite a few new products to play with - she will be doing a little haul later in the week for those who are interested to see what she bought.
There were quite a few brands there that we had never heard of as well as some really well known brands - click here for the full list of brands. The Inglot and MAC stalls were by far the most busy, I felt a little claustrophobic trying to look at all the products at both of these stalls - I think that was one of the main reasons I didn't buy much. The most disappointing part of the day was realising that NYX had pulled out, they were one of the brands we were most excited for.
Unfortunately the event itself wasn't as big as we thought it would be (in the way of stalls and products being sold) and also the fact that neither of us are make up artists we didn't really feel the need to stay for the seminars as there would have been heaps of actual make up artists wanting to watch so we didn't want to take up seats/space.
All in all it was a great experience and we're both glad we went. We will be attending next year too so hopefully more brands will jump on board for IMATS 2013!
Did you go to IMATS in Sydney?